PRODUCT PHOTOGRAPHY

We thought about print and digital publishing simultaneously while designing the website and the brochure. We kept the final composition in mind while shooting the product photos.

The photos leave space for text blocks. These blocks were to contain chunks of contents that highlight different aspects of the bicycle.

CHOOSING THE RIGHT TYPE OF FONTS

To successfully communicate our messege, we had to fuse the pictures of the bicycle with elegant typography. We used Didot for titles and Helvetica for content to reflect that while the product is beautiful, it is still useable. This classical combination translates perfectly between digital and print platforms too.

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Like what you see?

Business inquiries: hello@kraftbp.com

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